ACUVUE: Crafting a Cohesive Visual Presence for a Leading Brand
While working with Wolf Design in Sydney, Australia, I had the privilege of contributing to the design and production of a wide range of print and digital assets for ACUVUE Contact Lenses, a brand of Johnson & Johnson. This collaboration spanned a variety of creative deliverables, showcasing the brand’s innovative solutions and connecting with customers across Australia and New Zealand.
Deliverables That Made an Impact
The scope of work included:
•Print Materials: Flyers, brochures, posters, and Point-of-Sale displays that reinforced ACUVUE’s commitment to vision care.
•Packaging and Informational Design: Instruction booklets, information slips, and product packaging that were not only functional but also aligned with the brand’s modern and professional aesthetic.
•Digital Assets: Engaging designs tailored for online marketing campaigns, extending the brand’s reach and resonance.
Every design piece reflected ACUVUE’s slogan, “See what could be,” emphasizing clarity, innovation, and connection. The work was displayed extensively throughout Australia and New Zealand, creating a consistent and compelling brand presence.
This project exemplifies the power of cohesive design in elevating a globally recognized brand, delivering practical and visually engaging solutions to a broad audience.
