With 16+ years of international experience, I help organisations make clear, confident decisions across brand strategy, marketing communications and creative direction.

I work across thinking and making: defining direction, shaping communication and translating strategy into campaigns, content, brand systems and creative execution.

From global organisations to innovation-driven teams, I bring structure to complex challenges, align stakeholders and turn ideas into focused, scalable direction.

Ewa Gillen, MCI
Brand & Creative Lead

Whether you’re launching something new, repositioning an existing brand or trying to bring clarity to a complex challenge, I help define what matters, challenge assumptions and identify where creative and communication efforts can have the greatest impact.

My work can take the form of a focused strategic session, a second opinion on brand or campaign decisions, short-term project support, or longer-term creative leadership. I can also help teams integrate AI-assisted workflows in practical ways without losing originality, judgement or brand consistency.

Depending on what is needed, I can advise, embed into your team or lead the work through strategy and execution, across brand, marketing communications, campaigns, content, creative systems and digital experiences.

Think of me as a senior creative partner you can bring in when you need clarity, direction and momentum.

Let’s Talk