Dr. Sennewald Medizintechnik: Thoughtful Design for a Meaningful Mission
Our collaboration with Dr. Sennewald Medizintechnik GmbH began with a comprehensive update and redesign of the company’s brand key visuals. The goal was to create a cohesive, professional identity that aligns with their mission to advance cancer treatment technologies and improve patient survival rates.
Deliverables That Reflect Purpose and Professionalism
The rebranding process included:
• Brand Manual: A detailed guide outlining corporate colors, fonts, headline and sub-line styles, as well as imagery and graphical elements for both print and web communications.
• Implementation Across Projects: The new design style was applied to exhibition stands, roll-ups, brochures, congress booklets, marketing giveaways, and Dr. Sennewald’s new website.
Designing with Sensitivity
Working on a subject as significant and delicate as cancer treatment required a thoughtful approach. The visual communication needed to remain:
• Classic and Tasteful: Reflecting the importance of the work and its ethical foundation.
• Clear and Professional: Ensuring accessibility for medical professionals and other stakeholders.
• Calm and Ethical: Instilling trust and conveying sensitivity toward the subject matter.
This collaboration demonstrates how careful design can support and enhance a company’s mission, fostering trust and professionalism in a highly impactful field.
