Our cooperation with Dr. Sennewald Medizintechnik GmbH started with the update and re-design of Dr. Sennewald’s brand key visuals. We have prepared a brand manual, which contained information about corporate colours, fonts, headlines and sub-lines style, as well as images and graphical elements for both print and web communication. New design style was then implemented in various projects ranging from exhibition stands, rollups, brochures, congress booklets, marketing giveaways and gadgets as well as Dr. Sennewald’s new website.
Dr. Sennewald help to improve the range of products on offer, to support the growth of the proven technology and so increase the survival rate among cancer patients. From the design perspective, working on such significant but delicate subject, requires extra effort. The visual communication in this case needs to remain classic and tasteful, clear, professional, calm and ethical.