ICMS: Designing Clarity and Engagement for Higher Education
The International College of Management, Sydney (ICMS) is a leading higher education provider, offering degree, postgraduate, and diploma programs. Collaborating on ICMS’s marketing materials required a strategic approach to content management and design, ensuring clear communication and strong calls to action.
Deliverables That Balanced Complexity with Appeal
During my time with Wolf Design Pty in Sydney, I contributed to the design and production of a wide range of materials, including:
• Brochures, Information Booklets, and Flyers: Structured to present a wealth of information in an engaging, reader-friendly format.
• Posters and Billboards: Designed to captivate attention while conveying key messages effectively.
• Invitations and Digital Artworks: Crafted to align with the institution’s professional and academic values.
The challenge lay in managing dense content while maintaining clarity and visual appeal. Through thoughtful design and a focus on accessibility, the marketing materials successfully communicated ICMS’s offerings, enhancing their engagement with prospective students.
This collaboration demonstrates how strategic design can turn complex information into compelling, actionable marketing assets.
