I don’t think I have to persuade anyone that strong personal branding is very important in order to stand out from the crowd. How we shape our personal brand will influence public perception, effect credibility and highlight your skills and knowledge. I think that cultivation of a personal brand is even more powerful than corporate branding because people trust people and not companies.
How you “sell” yourself to customers will have a tremendous impact on your success. But do not get me wrong, a personal brand is not your imaginary fake identity. In order to truly connect with others and increase your circle of influence, you need to showcase carefully chosen parts of your character, skills and the behaviours that you would like to present to your professional network. This part will be one of the hardest things you have ever done. Describing yourself and deciding on how you want to be seen professionally will surely be difficult but will help you to better understand yourself and your work. It is all worth your while, I promise!
Depending on your goals, a successful personal brand should be based on a professional looking brand design including logo, corporate identity, business card, stationary design, modern website and of course social media design and strategy. If your budget allows it, make sure to create your brand with corporate design specialists who know how to successfully communicate your messages across all media channels. A brand agency should support you throughout the entire process of your personal brand creation. It will provide you guidance on important aspects and help you seeing yourself and your profession from a neutral perspective.
Transforming Yourself today
There is also plenty of things you can do to stay in demand and make a larger impact – today. Start with searching your name online and estimate what you would like to change. Do you like your online image? What needs to be improved first? It is absolutely significant that you know, understand and can communicate the value of your work. You need to be able to transmit what you stand for, what exactly you do and most important, who is your target audience. Talk to people, engage conversations that matter, always listen to constructive feedback. But above all, do not forget to stay true to yourself.
Personal Branding – Example
Meet Mrs. Carola Weicksel, a creative woman of vision, a win-win attitude influencer. She is a creator of professional seminars that teach leaders how to increase influence and drive leadership impact as a businesswoman or a businessmen. After defining her professional goals, strengths and weaknesses and creating a consistent strategy we were ready to communicate her unique professional attributes and highlight her authenticity and aspirations. The entire corporate identity design including logo, corporate colours, fonts and key visuals were built to communicate her approach to a Win-Win attitude:
Soft lines and curves symbolise different pathways, approaches and solutions. The lines come from Carola Weicksel’s Logo, where they connect letters symbolising the strong bond with her recipients. The combination of Dark Marine, Brave Purple and Clear Turquoise helped us to communicate wisdom, bravery, spirituality, devotion and creativity but also open communication and clarity of thoughts as well as emotional balance. Finally, the corporate fonts we chose for Carola contributed to a sophisticated and feminine look of the brand. Carola can now take advantage of a whole arsenal of marketing equipment and is ready to communicated her message across chosen media channels .
Without a doubt, the concept of personal branding will gain further importance. Nowadays, due to an information overload in media, an individual will have to take extra care to be able to influence public perception and stay in demand on a professional market place. How does your personal branding look like today?
If you have further questions regarding personal and corporate branding, drop us a note or call me to schedule your first free online consultation.