Aspire Institute: Crafting an Independent Yet Connected Brand Identity
Aspire Institute offers higher education undergraduate and postgraduate courses and works closely with the International College of Management, Sydney (ICMS). During my collaboration with Wolf Design Pty in Sydney, Australia, I had the opportunity to develop the Aspire brand and corporate identity, ensuring it stood out while maintaining a visual connection to ICMS.
Deliverables That Balanced Unity and Uniqueness
Our work included:
• Corporate Identity: Logo design, corporate colors, fonts, and key visuals that established a distinct yet complementary identity.
• Marketing Materials: Brochures, stationery, and other print collateral designed to communicate Aspire’s offerings effectively.
• Digital Assets: Online materials that extended the brand’s reach and appeal.
The challenge was to create a cohesive brand identity that reflected Aspire Institute’s mission while aligning with the established ICMS brand. The result was a modern, professional identity that highlights Aspire’s independence and unique position in higher education.
